Your role will involve developing innovative campaigns and promotional strategies that drive business growth. The career outlook is promising, with job growth projected at 8% through 2033, offering approximately 36,600 new openings annually. This growth rate exceeds the average for all occupations, making it an attractive career choice.
As an advertising and promotions manager, you’ll collaborate with diverse teams to create compelling campaigns across multiple channels, including digital platforms, print media, and in-store promotions. Each day brings new challenges and opportunities to shape consumer behavior and build brand awareness.
Exploring the Role of an Advertising and Promotions Manager
Advertising and promotions managers drive marketing initiatives through strategic planning and creative direction to boost brand visibility and market share.
Key Responsibilities
Industry Overview
Educational and Skill Requirements
Necessary Education
You need a bachelor’s degree in advertising, marketing, or business administration to enter this field. Programs focused on communications, public relations, or journalism can also provide relevant preparation.
Essential Skills
- Strategic planning and campaign development
- Team leadership and project management
- Client relationship building
- Budget management
- Digital marketing expertise
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Quick Facts: Advertising, Promotions, and Marketing Managers | |
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2023 Median Pay ?The wage at which half of the workers in the occupation earned more than that amount and half earned less. Median wage data are from the BLS Occupational Employment and Wage Statistics survey. In May 2023, the median annual wage for all workers was $48,060. | $156,580 per year $75.28 per hour |
Typical Entry-Level Education ?Typical level of education that most workers need to enter this occupation. | Bachelor's degree |
Work Experience in a Related Occupation ?Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education. | See How to Become One |
On-the-job Training ?Additional training needed (postemployment) to attain competency in the skills needed in this occupation. | None |
Number of Jobs, 2023 ?The employment, or size, of this occupation in 2023, which is the base year of the 2023-33 employment projections. | 411,300 |
Job Outlook, 2023-33 ?The projected percent change in employment from 2023 to 2033. The average growth rate for all occupations is 4 percent. | 8% (Faster than average) |
Employment Change, 2023-33 ?The projected numeric change in employment from 2023 to 2033. | 31,100 |
Career Pathways
Entry-Level Positions
Advancement Opportunities
As you gain experience, you can advance to account manager or department supervisor positions. Many professionals progress to become marketing managers or directors overseeing entire campaigns and teams.
Challenges and Opportunities
Current Industry Challenges
Emerging Trends
- AI and Automation Integration
- Cross-platform Campaign Management
- Real-time Marketing Optimization
- Mobile-first Advertising Strategies